Truly Irish // Bród Club

{Bród is Irish for pride. Irish boxer Bernard Dunne’s on a mission to help people rediscover their pride in speaking Irish!}

Since we’re on the topic of boxing today, I thought I’d share a little Truly Irish post featuring one of Ireland’s best known boxers! I thought this project was so interesting when I heard about it last week. Boxer Bernard Dunne has teamed up with RTE for a campaign to get people to start using all that Irish they learned in school and then left behind. It’s not a campaign to teach people Irish, just to get everyone to use what they have lurking at the back of their brains.

I don’t know much Irish (beyond how to say hello!), but if I did, I’d love the push to use it more in my daily life.

And isn’t the marketing pretty well done? There’s a whole series of celebrities and well-known Irish figures supporting the campaign, as well as a television show, events, forums and a set of weekly goals to help get your bród back!

In an effort to change the world’s perception of Ireland, I’ll be posting weekly about fabulous Irish artists, designers, makers, crafters and creatives in a series called Truly Irish. I’m taking tips and suggestions – send an email to emily (at) fromchinavillage (dot) com if you know of someone I should feature!